Bodega Car Seat Concept
design communication studio - spring 2020 - 4 weeks
Bodega is a streetwear brand with storefronts in Boston and Los Angeles. On the outside it has the appearance of an inconspicuous convenience store, but a secret door within opens up to a collection of the latest in street apparel and footwear.
How can Bodega gain exposure by applying their brand and aesthetics to a new product?
By looking at trends in how fashion companies are extending their brands, we can see there’s lot of precedent of collaboration between high fashion and automotive industries
Asphaltgold x Smart x Nike
Special edition car by Smart marketed with accompanying footwear from to appeal to young, fashion-sensitive urbanites
BAPE x Jaguar
One-off vehicle adorned with signature BAPE camo, print driven around to promote BAPE’s 2017 f/w collection
Bugatti Chiron Hermes Edition
A hyper-luxury sports car elevated even further with premium hand-crafted trim, door handles, and seats
Layered
Inflatable
Tension
With the Bodega branding and aesthetic direction in mind, I focused on developing a captain’s seat for the interior of a luxury car
After sketching a number of concepts, a few of the best were developed further in Gravity Sketch, a VR drawing program, until a final concept emerged
