Bodega Car Seat Concept

design communication studio - spring 2020 - 4 weeks

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Bodega is a streetwear brand with storefronts in Boston and Los Angeles. On the outside it has the appearance of an inconspicuous convenience store, but a secret door within opens up to a collection of the latest in street apparel and footwear.

How can Bodega gain exposure by applying their brand and aesthetics to a new product?

By looking at trends in how fashion companies are extending their brands, we can see there’s lot of precedent of collaboration between high fashion and automotive industries

 
Asphaltgold x Smart x NikeSpecial edition car by Smart marketed with accompanying footwear from to appeal to young, fashion-sensitive urbanites

Asphaltgold x Smart x Nike

Special edition car by Smart marketed with accompanying footwear from to appeal to young, fashion-sensitive urbanites

BAPE x JaguarOne-off vehicle adorned with signature BAPE camo, print driven around to promote BAPE’s 2017 f/w collection

BAPE x Jaguar

One-off vehicle adorned with signature BAPE camo, print driven around to promote BAPE’s 2017 f/w collection

Bugatti Chiron Hermes EditionA hyper-luxury sports car elevated even further with premium hand-crafted trim, door handles, and seats

Bugatti Chiron Hermes Edition

A hyper-luxury sports car elevated even further with premium hand-crafted trim, door handles, and seats

Layered

Layered

Inflatable

Inflatable

Tension

Tension

 
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With the Bodega branding and aesthetic direction in mind, I focused on developing a captain’s seat for the interior of a luxury car

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After sketching a number of concepts, a few of the best were developed further in Gravity Sketch, a VR drawing program, until a final concept emerged

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